Job at Legit Lacrosse,  Marketing and E-commerce Developer.

Job at Legit Lacrosse, Marketing and E-commerce Developer.

Job Opening : Marketing and E-commerce Developer.

Lacrosse is undergoing hyper-growth throughout all levels. Based in the lacrosse hotbeds of Massachusetts ,Cape Cod & South Shore Legit Lacrosse’s vision is to become a recognized name in the sport, with a hands on atmosphere and unparalleled approach to individualized customer service.
 

Legit Lacrosse is  looking for a developer to work with, to help us improve our e-commerce Platform.  The ideal candidate will have all the appropriate skills related to web design and e-commerce.  

 
Summary of role
  • Generate and update website content (products, content, promotions)
  • Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc)
  • Plan, define and implement website changes and functional improvements
  • Maintain and update the online marketing plan for the website
  • Monitor key performance indicators on the website and develop plans to improve them
  • Administer the e-commerce Platform to coordinate Stores, customer service, customer marketing and retention, product integration, sales, etc.

Key Experience

  • Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
  • Understanding of order management/customer fulfilment in an e-commerce context
  • Experience using packages like Excel and Photoshop, graphic design
  • Computer literate and understanding of basic web technologies including HTML, FTP, SEO, and CSS)
  • Previous experience with building and maintaining a wordpress website.
  • Understanding of Google products such as Webmaster Tools & Analytics, Google Adwords management
  • Experience of Shopify e-commerce would be a plus not required its easy to learn.

Detailed responsibilities would include: 
Website

  • Update product information and content on the website
  • Create banners, images, promotions etc for display on the website (using products like Photoshop)
  • Update content managed areas (copy & artwork)
  • Manage website configuration & parameters (eg payment options, stock management)
  • Investigate and report any operational/technical issues arising
  • Scope and document ongoing website functional projects /improvements
  • Test and deploy functional projects /improvements
  • Liaise with management regarding the day to day management of the website
  • Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing

  • Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
  • Liaise with agencies or in-house teams to implement and support campaigns
  • Investigate, evaluate and assess new ways of generating additional traffic/orders
  • Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Measurement

  • To meet and exceed all agreed performance objectives (sales, conversions, engagement)
  • Continuous improvement of customer satisfaction
  • Meet internal service levels for website activity and management
  • Maintaining an excellent level of service to the business

This position is being offered both full and part time. Salary will be commensurable on experience at an average of 30k/year depending on how well you match the requirements as per above description. This application is open to all qualified candidates please submit a resume to be considered for interview.

Job Type: Full-time

Required education:

  • Bachelor's

Required experience:

  • Website Design: 
  • E-Commerce: 
  • Graphic Design: 
  • SEO:
  • Marketing Communications: 
  • We prefer someone who has or is pursuing a marketing, communications or graphic design degree and has experience in website and computer technologies. A strong interest for Sports , Lacrosse,highly preferred but not required.
 
Legit Lacrosse Inc. is an equal opportunity employer.
 
Please send resume and samples or links to samples of your work to: mark@legitlax.com